“Churu churu” means “slurp slurp”—which, in cat language translates as purr-fectly delicious. And he’ll love slurping the creamy treat, made with real, farm-raised chicken and natural crab flavor for the protein-packed goodness your pal will be purring for. It’s also got vitamin E for a boost of nutrition, and no kitty junk food like grains or artificial ingredients. Just tear, squeeze and feed right from the tube or into a bowl—you can even add it to his meals, especially if he’s picky! Not only is it a burst of purr deliciousness in every tube, but it’s also a great way to add hydration to support overall well-being, from tails to whiskers.