We think it’s important to understand where ingredients come from and if they’re delivering what they promise. Our S.A.F.E diet philosophy drives everything we do. We believe in accountability in ingredient sourcing, freshness and nutrition. We believe you shouldn’t have to worry about what’s in your pet’s food.
What does S.A.F.E. really mean? It means we start with real, whole food ingredients and cook them the way you’d cook them – at low temps for a short period of time. We don’t believe in over processing because we believe you should get what you pay for.